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Research on Application Strategies of Artificial Intelligence in Enterprise Economic Management

doi https://doi.org/10.63887/jber.2025.1.2.9

作者

期: 第 1 卷第 2 期 (2025 年): 《Journal of Business and Economic Research》（JBER）
关键词:
Artificial Intelligence, Corporate Economic Management, Financial Management, Marketing, Supply Chain Management

摘要

This study explores the application strategies of artificial intelligence in corporate economic management, analyzing its practical effects in areas such as financial management, marketing, and supply chain management. It was found that AI optimizes the management processes of enterprises through data analysis and automated decision-making, improving operational efficiency and decision-making quality. Especially in terms of financial risk control, customer demand forecasting, and supply chain optimization, AI plays an important role. However, issues such as data quality, technology adaptation, and privacy protection remain challenges for businesses. Enterprises should ensure the effective application of AI technologies by improving data governance, selecting appropriate technology architecture, and developing technical talent. In conclusion, AI is of great value in improving corporate management efficiency and market competitiveness.

如何引用

Zekai Peng. (2025). Research on Application Strategies of Artificial Intelligence in Enterprise Economic Management. Journal of Business and Economic Research, 1(2). https://doi.org/10.63887/jber.2025.1.2.9
ACM（计算机协会会议） ACS（美国化学会） APA（美国心理学会） ABNT（巴西技术标准协会） 芝加哥（作者-日期） 哈佛格式 IEEE（电气电子工程师协会） MLA（现代语言协会） Turabian（注释-书目） 温哥华格式
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参考

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