What is the consumption psychology behind the popularity of blind boxes?
摘要
In recent years, blind boxes have rapidly risen as a new consumer product in the global market. Leveraging their unique "uncertainty" marketing model, they have successfully captured the attention of many consumers, particularly young people. The market size continues to expand, and related industries are developing rapidly. Against this backdrop, this paper delves into the consumer psychology behind the popularity of blind boxes. By analyzing the stimulation brought by uncertainty, social and identity factors, emotional and stress relief needs, marketing strategies, and psychological differences among various consumer groups, it reveals the intrinsic mechanisms that attract consumers to blind boxes. It also explores negative effects such as overconsumption and environmental impacts, providing insights for rational consumption by consumers and sustainable industry development.如何引用
参考
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